Sitra’s Megatrends 2026: Why should entrepreneurs pay attention?
The Finnish Innovation Fund Sitra published its latest megatrends at the beginning of 2026.
Megatrends are broad, long-term developments that consist of multiple phenomena. They shape both the present and the future. In its Megatrends 2026 report, Sitra highlights four key developments that Finland must prepare for:
- Towards a society of long-lived people. We need intergenerational fairness, investment in active ageing and coexistence between generations, and recognition of diversity as a strength.
- A shifting world order tests the strength of democracy. Democracy now requires commitment to defending and renewing it. Opportunities can be found, for example, in democratic innovations and in building sustainable information environments.
- The environmental crisis forces adaptation and renewal. We must increase – not weaken – the vitality of nature. We also need to adapt to the changes that have already occurred.
- Artificial intelligence is transforming the foundations of society. AI can boost productivity and provide competitive advantages, but its adoption must be responsible and visionary.
Why should every entrepreneur take an interest in Sitra’s megatrends? I strongly believe that every business can perform better by considering these developments. For example, by offering your services also to retirees, you may reach new customer groups.
The latest megatrends reinforce the view that all companies will need to continue offering sustainably produced services. It is also clear that many companies in Espoo already use AI to develop more competitive products and services.
Sitra’s Megatrends 2026 overview may appear worrying. During the 2020s, uncertainty in Finland has been shaped by factors such as economic recession, the global pandemic, and Russia’s war of aggression. Fortunately, the megatrends also suggest positive directions: for instance, the demand for circular economy products and wellbeing services is expected to grow in Espoo as well. This opens new opportunities for entrepreneurs working – or moving – into these fields.
How could you develop your business to align with these megatrends? What kind of new company could you establish to meet future needs?
Read more about the megatrends on Sitra’s website.(external link, opens in a new window)
