During this three-hour workshop, participants collaboratively create a complete brand for a sample company. The group works through each brand element together, developing practical and coherent solutions for all key areas. The workshop proceeds in a structured manner, with all elements created directly on a website platform, progressing step by step toward a publish-ready company website.

The company website created during the workshop will remain available for review on a password-protected site for training purposes.

Training content:

What is a Brand

An overview of the concept of branding, the elements covered in the workshop, the tools used, and the overall approach

Background Research and Positioning

Market and competitor analysis: what to review, what to consider, and how differentiation is achieved

Naming and Written Content

Company name, slogan, value proposition, and key terminology

Core Elements of Visual Identity

Logo design, color selection, and typography

Visual Materials

Tools, defining a consistent and brand-appropriate visual style, and identifying content needs

Products and Services

Structuring and presenting services or products, and the role of branding in supporting sales

Other Sector-Specific Considerations

Trust, customers, communication channels and their objectives, and the consistent use of produced materials to support and strengthen the brand

At the end, we will have a website and first phase materials for our sample company to launch into the market. From here we can talk about other marketing channels, how to use the material from the site and keepo building a consistent and credible brand.

This training is held in English online in Teams and it is free-of-charge. No recording will be made of the training, but presentation material is delivered to participants afterwards by email.

Teams link will be sent a day before the training and again as a reminder a few minutes before the start. Sometimes emails from Business Helsinki can also end up in spam or Promotions folders, so it's a good idea to check those too.

Register to reserve your spot!

Welcome!

This training programme is part of the collaboration between the cities of Helsinki, Espoo and Vantaa, aimed at helping people with an immigrant background to start, establish and grow their business in the capital area.

My First Brand – How to Build a Ready and Credible Business in 3 Hours

The event “My First Brand – How to Build a Ready and Credible Business in 3 Hours” has ended