AI x Creativity – Business Espoo’s Breakfast Club

AI is reshaping creative work at every level – from ownership and rights to how ideas are developed, iterated, and brought to life. On 12 March 2026, Business Espoo hosts the Business Espoo Breakfast Club: AI × Creativity at Innopoli, Otaniemi.

The morning programme is built around two thematic sessions. The first looks at AI, copyright, and the future of creativity, exploring how creative work is owned, protected, and shared in an AI-driven world. The second focuses on the meta shift in thinking and creating with AI, examining how new technologies are changing creative processes, studio structures, and ways of working.

The programme combines keynotes, discussions, concrete case examples, and short info sessions highlighting available support, funding, and services for creative professionals and companies. The event concludes with informal networking.

The Breakfast Club is open to all creatives, freelancers, entrepreneurs, and industry stakeholders interested in the future of creative work and creative businesses.

The goal is to offer an event that helps creative professionals – artists, musicians, game developers, AV creators, freelancers, and creative entrepreneurs – understand how AI can support creative work and how it is reshaping copyright, IPR, and technology.

The event is organised in collaboration with the FAIR EDIH project and the Game Hub for SMEs in the Capital Region project, both co-funded by the EU.

Program

8:15 Registration, breakfast and informal mingling

9:00 The program starts

Welcome & Introduction

• Opening words, framing the themes of the morning, and practicalities / Daniela Metsäranta, Senior Advisor, City of Espoo & Game Hub for SME´s in the Capital Region and Jenni Selosmaa, Senior Advisor, City of Espoo & Finnish AI Region EDIH

Theme 1: AI, Copyright, and the Future of Creativity

• Keynote: Lessons from global courtrooms, Herkko Hietanen (CEO, Reson Oy)
• Pair discussion: Herkko Hietanen and Joeli Niva (Legal Counsel, Rovio Entertainment)
• Case: Creative Ownership When Everything Is Copyable, Kimmo Syväri, Safespace

Theme 2: The Meta Shift – Thinking and Creating with AI

• Keynote: Ethical AI as a Creative Advantage: Designing Transparency, Trust and Growth, Narmeen Marji (XR Specialist, Helsinki XR Center)
• Pair discussion: Narmeen Marji and Reidar Wasenius, AI researcher and Personal Brainer
• Case: The AI-Native Game Studio, Tatu Petersen‑Jessen (CEO & co‑founder, Odd Latent Oy)

Info presentations

• AIStart
• FAIR EDIH
• Business Finland Creative Funding
• Kulttuuripankki
• Space21

11:15 Informal networking 

11:45 End of the event

We reserve the right to make changes to the program.

Registration

Sign up here(external link, opens in a new window).

Speakers

Herkko Hietanen is a lawyer with a PhD; he holds a master’s degree in software engineering and is a partner at Reson. Since 2001, he has participated in over 100 copyright-related court cases, defended his doctoral dissertation in technology law, published dozens of articles in international journals on IT and media law, served as an executive in an international growth company, and conducted research at some of the world’s top universities.

Joeli Niva is a game industry lawyer specialising in data protection, contracts, and intellectual property. He works as Legal Counsel at Rovio Entertainment and serves as Vice Chair and Head of Operations at IGDA Finland. With a background in gaming and technology law and hands-on experience as a game music composer, he brings a practical, creator-aware perspective to legal questions in game development.

Tatu Petersen-Jessen is the CEO and Co-Founder of Odd Latent, an AI-native game studio built around GenAI as real production infrastructure from day one. Previously Senior Art Director at Rovio and Art Team Manager at Remedy, he has led large creative and production teams across mobile and AAA, overseeing pipelines, outsourcing, and hands-on development through scale and pressure. Tatu is passionate about philosophy, leadership, AI, and art — and serious about improving how we work, think, and create across all of them.

Narmeen Marji is an international award-winning architect and XR designer exploring how cities, space, and architecture can exist beyond physical constraints. Her work spans large-scale urban projects across the Arab region as well as international cultural heritage initiatives with UNESCO. Currently a PhD researcher at Tampere University, she investigates virtual urban space, architectural fiction, and impossible architectures—using XR to imagine futures that challenge how we design, inhabit, and experience cities.

Reidar Wasenius works at the intersection of human and digital minds. As a computer expert, AI researcher, and pioneering “Personal Brainer,” he has helped people and organisations think, communicate, and perform better in an increasingly digital world for over four decades. Known to millions as one of Finland’s most trusted voices—on trains, in telecoms, and for national institutions—Reidar is also know for his talent for translating complex systems into insight that humans can actually use.

Kimmo Syväri is an entrepreneur and the founder of Ääri, a creative production house and venture studio based in Helsinki. He is co-founding Safespace together with Mirka Parenteau, Leandro Ruighini, and Jaakko Lindgren.

Arrival at Innopoli and parking

See instructions for arriving at Innopoli at this link(external link, opens in a new window). Free parking is available with a QR code, which you can obtain at the event registration desk.

Accessibility in Innopoli 2: There is a wheelchair ramp next to the main entrance. Accessible parking spaces are available in guest parking (marked squares). The facilities have barrier-free toilets on the entrance floor near the meeting rooms. For more information about accessibility, kindly contact: espoo@technopolis.fi, phone +358 40 1790050.

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What is Business Espoo?

Business Espoo is a service network for businesses and entrepreneurs operating in Espoo and nearby municipalities, formed by six operators. The goal is to create more jobs and dynamism in Espoo by providing client-oriented, high-quality and cost-effective services for businesses and entrepreneurs. The Business Espoo network consists of the City of Espoo, Enter Espoo, the Federation of Espoo Enterprises, the Helsinki Region Chamber of Commerce, Omnia and the Espoo Regional Enterprise Agency. More information about our services: BusinessEspoo.com 

Business Espoo’s breakfast club is a meeting place for entrepreneurs to get tips to develop their businesses and learn about free business services. The event is free of charge and open to all entrepreneurs based in Espoo and Kauniainen.