International entrepreneur networking event

Discover inspiring entrepreneurial stories, gain fresh insights into international business, and connect with a vibrant Finnish and Estonian community.

This networking event will be held on February 4th, 2026 at 17.30 at the Embassy of the Republic of Estonia, Helsinki. The event is organised in collaboration with Espoon Yrittäjät and the Estonian Business and Innovation Agency.

Programme

Welcome speeches:

• Esa Kinnunen, CEO at Espoon Yrittäjät
• Pilvi Hämäläinen, Country manager at EIS | Enterprise Estonia

 Speeches:

• Katja Niini, CEO and a partner at Painotalo Niini
• Fadumo Ali, entrepreneur and founder of Hoiwa
• Anita Jarrah, a media and marketing professional
• Merle Laidro, Edelstein OÜ

Networking, good company and delicious food.

Speakers

Katja Niini is the CEO and a partner at Painotalo Niini, a family-owned print house.

The company, Niini & Co Oy, was founded in 1957 and expanded into the Estonian market over 25 years ago through a joint venture with the local Rauam family, forming Koopia Niini & Rauam OÜ. Both companies operate in the printing industry, sharing similarities while navigating distinct market dynamics.

Katja serves on the boards of both companies and plays an active role in developing their operations and identifying new target groups in both Finland and Estonia.

Fadumo Ali is an award-winning entrepreneur and the founder of Hoiwa.

Hoiwa is a staffing agency that reached nearly €10 million in revenue within its first three years. With a background in nursing and deep understanding of workforce challenges, she built Aurora, Hoiwa’s AI-powered, all-in-one workforce management platform used by public-sector and private companies to improve efficiency and reduce costs.

Anita Jarrah is a media and marketing professional with strong and versatile expertise in the Finnish and Estonian markets.

Over the years, she has worked extensively in content production, brand development, and sales, helping companies strengthen their visibility and leverage solutions that support international growth and enhance digital presence.

She has also collaborated with the Finnish travel media outlet TopTravels, whose content is published in Helsingin Sanomat and Hufvudstadsbladet. Currently, Anita focuses on digital PR, market insights, and AI-driven solutions that help companies grow and expand internationally.

Merle Laidro, Edelstein OÜ

Don’t miss this opportunity to expand your network and be inspired, register now and join the conversation!

Registration ends on January 29. The event is free of charge.