It’s Like Riding a Bicycle (2023)

The ‘It’s Like Riding a Bicycle’ project (‘Kaikki pyörät pyörimään’ in Finnish) promoted cycling in many ways in Espoo. We offered cycling courses for adults who did not learn to ride a bicycle as a child. The project also aimed to extend the life of bicycles in the spirit of the circular economy. We wanted to support companies that provide bicycle maintenance and repair services. Within the project, we offered our support in the form of service purchases based on a tendering process. Through discussions with the companies, we determined what kind of service purchases would best promote bicycle maintenance activities. The project team cooperated with the city sectors, residents, organisations and partner companies.

Cycling plays a key role in the promotion of environmental, economic, cultural and social sustainability.

The ‘It’s Like Riding a Bicycle’ project supported the Sustainable Espoo programme’s goal of increasing the share of sustainable means of transport. Transport generates 35 per cent of greenhouse gas emissions in Espoo, and reducing emissions is essential for achieving Espoo’s carbon neutrality goal by 2030.

Through collaboration with residents and companies, the project promoted cycling by enabling residents to make sustainable choices in their daily lives in line with the city’s strategy, the Espoo Story.

The project received funding through the Sustainable Cities Climate Impact Challenge organised by the European Union’s communities EIT Digital and EIT Climate-KIC. The implementation of the project was funded by the international logistics company FedEx.

Objectives

The aim of the project was to promote cycling and support bicycle maintenance companies in Espoo. We offered cycling courses for adults who did not learn to ride a bicycle as a child. We will also supported the participants’ opportunities to continue cycling after the courses. We cooperated with bicycle maintenance companies in Espoo and support their activities. Cooperation with companies promoted cycling in Espoo through good bicycle maintenance services.

Measures

The ‘It’s Like Riding a Bicycle’ project promoted cycling by offering cycling courses for adults and by cooperating with bicycle maintenance companies.

At the popular bicycle maintenance point, bikes were fixed and put in good condition during Rantaraitti Day.

Schedule

The project started on 15 March 2023 and ended on 31 October 2023.